This story is of a special event that challenges all standards set for the organization of a sports jubilee we have ever organized. We were honoured to be not only a part but also the absolute bearer of the organization of such an important day on the 40th anniversary of MK Group.
This event was not merely a jubilee but a real sports adventure that we will remember for a long time!
Our client, MK Group, expressed their desire to celebrate this important anniversary by combining the joy of sports competitions with various entertainment content. To carry out this ambitious vision, a careful preparation of all activities, participants and resources was required. Organization of such an event represents a challenge and a huge responsibility. Daily meetings, filed tours, selection of the exact location, definition of event zones, creation of main activities were essential activities for structuring the clear guidelines, the concept, and agenda of the entire event.
The venue was the Centre for Physical Culture in Vrbas, which turned out to be a perfect choice. This location has a vast area that proved to be crucial for execution of this type of event, which counted more than 1,500 attendees. We wanted each guest to navigate as easily as possible to fully enjoy all the content we have defined according to the development zones and timeline.
We grouped over 50 different activities into four different zones, each with its distinctive colour. We have carefully selected all collaborators and subcontractors to be sure that they will successfully and efficiently present the complexity of the organization of the project itself. However, we always like to emphasize that each event is prechecked in detail for all resources and clearly brief the responsibilities so that everything is prepared in a timely manner.
The main challenges were technical components such as electrical supply and sound system, partly due to the vast open space and partly due to parallel competitions and other entertainment content. Additionally, the choice of stable and safe structures is of particular importance. The stage selection was of great importance because it had to be appropriate not only to size of the space, but also the size of the event itself and the number of people. When the number of people is concerned, it is important to highlight that the tents and pagodas had seats with sufficient capacity for all the attendees. There, the attendees could enjoy the food, drinks and relaxed conversations. Because of all outlined above, it was paramount to hire more photographers and videographers to cover the entire event. Additional recording was made with the help of a drone that followed the course of events from the air.
Let’s not forget the importance of space branding, especially in such a large area: Several hundred carefully selected and designed square meters of branded space carried the strong message of the jubilee: “Celebrating the future” and “The best is yet to come.” It was important that the message is visible from all parts of the location, so we placed most of the branding to the hight of 3 meters. Numerous billboards, logos, flags on masts represent only a portion of the branded details that highlighted these messages. And for visitors to find their way around 40,000 m2, road signs, guidelines, info points and coloured flags were present in each of the activation zones.
Each activation zone had hostesses, animators, workshop workers, judges, recorders, waiters, cleaning, and security staff. A moderator oversaw the overall running of the program. We ensured that more than 100 event support staff were synchronized so that the entire event ran flawlessly.
The grounds of the Physical Culture in Vrbas have become an arena for various sports, including football, basketball, beach volleyball, swimming, tennis, and bowling. The unused area we turned into fields for survivor, traditional and water games, chess tournament, bubble football. All sports competitions were overseen by professional referees, scorekeepers, and their loyal fans – colleagues. We tried to provide
appropriate equipment for all participants for each competition, as well as medals and cups for all winning places.
Those who did not participate in sports competitions, were also looked after. For them we prepared a picnic area with comfortable deckchairs, board games, chess, and a variety of food and drinks. In addition, the visitors had the opportunity to express their creativity through activities like painting, making gingerbread and painting tote bags, which complemented the air of the whole event with a special creative charm. Our already recognizable, creative interactive games, such as logic line, dexterity wall, 4 in a row, Katamino board game and others, animated those who wanted fun between the competitive and sports training grounds and complete relaxation in the picnic area.
The DJ was in charge of the music and party, followed by the band, which heated the atmosphere with their sounds. Without a doubt, every guest at this jubilee had the opportunity to choose an activity according to their desire and measure.
The highlight of this jubilee was the awarding of medals and cups for the results achieved in sports disciplines. This moment is not only a reward for sporting success, but also an opportunity to jointly celebrate the achievement and to give recognition to all participants.
The impressions and comments of all present, especially the client MK Group, were very positive. This sports day was more than a jubilee celebration – it was a real adventure that brought together employees from entire MK Group, brought joy, and promoted team spirit. We managed to meet all expectations and recreate a “turnkey” event that will surely be remembered for a long time!
