As a leader in importing renowned brands from the world of cosmetics, Trade Express rightfully celebrated two decades of successful business in the luxurious setting of the Majdan Hotel. We are proud to have had the opportunity to be part of this significant event and once again showcase our event organization skills at the highest level.
Concept of the Celebration
This grand celebration gathered around 300 guests, including partners, collaborators, and representatives from the cosmetics industry. From the very beginning, our task was to create a program that would reflect the vision and values of Tradeexpress, while highlighting the connection between Serbia and Bulgaria, the country from which the parent company originates.
Accordingly, we designed a unique agenda that fully met the client’s expectations, providing guests with an unforgettable experience. The celebration began with a musical performance by a quartet, creating a sophisticated atmosphere as the guests arrived. This was followed by the official part with speeches from the company’s owner and director, as well as a corporate video presentation that highlighted key moments from the company’s rich history. To further emphasize the importance of this segment of the program, we created an elegant stage, LED screens, and branded frames, adding a festive feel and elevating the level of formality.
A Blend of Tradition and Modern Entertainment
One of the most outstanding parts of the evening was the cultural and artistic program, featuring the “Koturović” Folklore Ensemble from Belgrade. Their performance included the rich tradition of Serbian and Bulgarian dances and costumes, perfectly reflecting the cultural unity and business success of Tradeexpress.
After the official and cultural part, the real party began. The band “Explosiv,” with three lead singers, entertained the audience and created an energetic atmosphere, carefully selecting a repertoire to cater to the diverse tastes of the guests. This part of the evening further contributed to a relaxed and cheerful atmosphere, creating unforgettable moments for all present.
Details That Made the Difference
The visual identity of the event was one of the key elements of the celebration. We created an elegant and sophisticated ambiance, with perfectly aligned branding that matched the identity of Tradeexpress. The space was decorated with light panels, a photo wall, elegant wooden counters, an acrylic podium, a stage with LED screens, and branded panels around the screens, achieving a luxurious and refined feel in every detail.
The highlight of the evening was the spectacular moment when a cake for 300 people was served, its design perfectly reflecting the identity of the celebration and the company, leaving a strong impression on all attendees.
Our Team in Action
Organizing such a significant event required the involvement of 10 subcontracting companies and a month of intense preparation. At the event itself, three coordinators were in charge of ensuring the smooth execution of all activities, making sure that every segment of the celebration ran flawlessly.
Our mission was to provide an exceptional experience for all guests and the client, and the feedback confirmed that we succeeded in this mission.
See how everything unfolded through the photos and video clip we’ve prepared, sharing with you a glimpse of the atmosphere from this unforgettable celebration.
