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2024 Retrospective: The Power of Creativity and Dedication

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The past year has been incredibly significant for our agency, further solidifying our position in the creative industry. We executed a series of challenging yet inspiring projects, pushing boundaries in every aspect of our business.

Celebrating 15 Years of Our Agency!

One of the most special moments was celebrating 15 years of our agency’s journey. In true Gatsby style, we brought together clients, partners, and friends to commemorate memories, projects, and shared success. This milestone inspired us for the years ahead and strengthened our collaborations.

Events

In 2024, our team organized an impressive 70 events, showcasing our expertise, energy, and readiness to tackle challenges while continuously expanding our impact. From corporate events to mall activations, celebrations, and milestone anniversaries (20, 30, and more years of companies’ existence), we embraced every opportunity.

We take particular pride in MK Sport Fest, a unique blend of sports, entertainment, and flawlessly executed logistics. We boldly took on new challenges, including a spectacular opening with a paragliding team and a breathtaking finale featuring a hot air balloon. The event welcomed 1,500 attendees, with 600 competing in 12 disciplines.

We also highlight our original projects, such as Tropical Island, Puzzle Day, and Circus Fiesta, which captured the hearts of our youngest audiences nationwide. Additionally, our New Year’s Caravan toured 8 cities across Serbia, bringing holiday magic and joy to visitors. Every element of these programs—set design, content, and branding—was an in-house creation.

Video Production

Our video production team shone throughout the year, delivering a wide range of captivating projects. We created memorable video content, with our creative approach particularly evident in formats tailored for social media platforms like Instagram and TikTok. Through carefully crafted stories and visuals, we managed to engage audiences and elevate our clients’ brands.

Digital Marketing

In 2024, we executed over 100 digital campaigns, supporting our clients in achieving new goals and improving results. We innovatively merged the event, video, and digital industries, creating and managing content that simultaneously addressed event management themes, entertaining video production, and brand promotion on social media.

Education

In addition to guest lectures at universities and numerous training sessions on event management and creativity development, we were honored to participate as speakers at a women’s entrepreneurship panel on technological advancements in the event industry. This panel was organized by the Serbian Association of Businesswomen in collaboration with the Serbian Chamber of Commerce. We also attended various conferences, training sessions, and workshops to enhance and develop our expertise.

Social Recognition and Awards

We are particularly proud of receiving the 3AAA Certificate, which recognizes our financial stability, liquidity, and professional, high-quality services. This certification places us among the top-rated companies in Serbia. Additionally, we supported socially responsible projects, such as initiatives to encourage girls in the ICT sector, reaffirming our commitment to the community and its development.

Goals for 2025

In the year ahead, we aim to elevate our social responsibility efforts and create innovative solutions that leave a lasting impact. We will continue to support community-oriented projects while exemplifying quality and competitive business practices. Our focus remains on contributing to the community, strengthening our team with new knowledge and experiences, and fostering creativity. Above all, we strive to remain stable, professional, and reliable ambassadors of the services we provide, backed by a dedicated and quality-driven team.

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